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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Data Science

academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential;

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for;

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Consumer Behaviour and Analytics

learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use;

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Consumer Behaviour and Analytics

learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use;

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R for Marketing Research and Analytics

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples;

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Marketing Research, Twelfth Edition

in the marketing research industry-features real data, real people, and real research to prepare students for designing, conducting, analyzing;

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New Methods of Market Research and Analysis

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While;

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Python for Marketing Research and Analytics

presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each;

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Python for Marketing Research and Analytics

presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each;

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Statistical Data Analytics

introduction to statistical methods for data mining and knowledge discovery. Extensive solutions using actual data (with sample R programming code) are;

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Marketing Analytics Roadmap

number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not;

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Marketing Analytics

specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students;

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Marketing Analytics

specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students;

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Marketing Analytics

, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to;

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Marketing Analytics

, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to;

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Marketing Analytics

Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big;

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Strategic Innovative Marketing

integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned;

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Data Mining for Business Analytics

Data Mining for Business Analytics: Concepts, Techniques, and Applications in R presents an applied approach to data mining concepts and;

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Contemporary Issues in Digital Marketing

surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing;

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Basic Marketing Research With Excel

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an;

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Basic Marketing Research

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data;

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DataFirst Marketing

self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you;

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