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Providing a New Perspective on Understanding and Measuring of Customer Inspiration

The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears;

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Defining, Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics;

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Driving Customer Equity

, promotion, product, and distribution to a new external focus on measuring, managing, and building Customer Equity. The drivers of Customer Equity;

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Defining, Measuring and Managing Consumer Experiences

of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to;

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Defining, Measuring and Managing Consumer Experiences

of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to;

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Customer Service: Pearson New International Edition

experiences and building customer loyalty. Offers new sections on reputation management, ethics in customer service, and understanding churn, and;

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Monitoring, Measuring And Managing Customer Service

for recruiting, motivating, and retaining quality customer service personnel. With a focus on the management and organizational issues that;

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Brand Together

stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer;

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Recommended

mechanics of loyalty and a new perspective on customer service. Combining theory with solid and inspiring case stories, this book will help you to;

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Measuring Up

understanding of the origins of poverty and inequality, and conveys a much-needed, long-term perspective on the living conditions of the Mexican working;

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Total Customer Value Management

realms and the understanding of Customer Value Management (CVM), and creates a new management concept, that of Total Customer Value Management;

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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools;

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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools;

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Customer Experience Management Rebooted

go beyond frequently forgettable efficiency. This means differentiating by providing new and better experiences based on a deeper;

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Customer Experience Management Rebooted

go beyond frequently forgettable efficiency. This means differentiating by providing new and better experiences based on a deeper;

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Your Customers' Perception of Quality

Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the;

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Measuring Customer Service Effectiveness

Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer;

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Measuring Customer Service Effectiveness

Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer;

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Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It;

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Numerical Modeling of Explosives and Propellants

Providing a complete overview of the rapidly emerging field of modeling for explosives and propellants, this updated text imparts a;

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Information Marketing

strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing;

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Information Marketing

strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing;

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Essentials of Digital Marketing

essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given;

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Essentials of Digital Marketing

essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given;

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Competitive Advantage of Customer Centricity

assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as;

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Customer Engagement

endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media;

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Customer Engagement

endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media;

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