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Product Launch the Microsoft Way

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an;

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Successful Product Management

There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second;

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Product Life Cycles and Product Management

of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory;

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Developing New Functional Food and Nutraceutical Products

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to;

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Advertising, Promotion and Marketing Communications

strategies, developing a communications strategy, budgeting and setting long-term goals. Marketing practice is based on the marketing of product;

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Market Research In Action

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product;

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Creating and Marketing New Products and Services

their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Marketing with MyMarketingLab Pack

a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how;

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Essentials of Marketing

the major concepts of marketing including the marketing mix : product, price, place (distribution) and promotion.;

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Product Marketing For Technology Companies

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as;

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Consumer Perception of Product Risks and Benefits

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It;

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Analysis for Marketing Planning

document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions;

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Marketing Scientific and Technical Information

Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service;

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