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Brand Power

and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power;

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Power Brands 2.0. de 12 wetten van het nieuwe merkdenken, Oosterhout, Marc, Paperback

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Build Great Brands - Second Edition

in their quest for greatness ignore the power of brand? Great brands don’t just happen. They are authentically and purposefully built from the;

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Retail Power Plays

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will;

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Power brands

H&M, Ikea, Nespresso, Starbucks, Google, Apple. Het zijn de Power Brands van nu. De nieuwe norm in marketing. Massclusivity is hun grote;

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Managing Brands

success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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The Invisible Grail

the continued over-emphasis on visual impact. The answer lies within the power of the brand's verbal identity - the words and stories that are;

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Beyond Branding

measure value, the responsible use of power, leadership and how it can balance ethics, reality and vision, authenticity, *the role of NGOs;

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Brand Society

of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the;

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Brand Society

of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the;

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Power Brands 2.0

Apple, Airbnb, Nike, Google, Starbucks, Nespresso, Jamie Oliver, Obama, GroenLinks, Uber, IKEA of HEMA. De Power Brands van nu. Merken waar;

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Power Brands 2.0

Apple, Airbnb, Nike, Google, Starbucks, Nespresso, Jamie Oliver, Obama, GroenLinks, Uber, IKEA of HEMA. De Power Brands van nu. Merken waar;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Brandstorm

, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding;

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The Invisible Grail

reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as;

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The Power of Customer Experience

customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience;

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The Power of Customer Experience

customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience;

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E-Marketing Project, Branding Online and Experience Brands

vital tool which requires constant attention and extensive resources. In 2005 The Economist published a special report titled ""Consumer power;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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Marketing Brands to Children - Ethically

raised by those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion;

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Competitive Branding

of the marketing mix to build the power of the brand The focus of Competitive Branding is not so much how to do the above but more what to do;

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Disruptive Branding

change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational;

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Disruptive Branding

change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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