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Persuasion in Advertising

a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive;

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Persuasion in Advertising

a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive;

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Advertising, the Uneasy Persuasion (Rle Advertising)

Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding;

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Advertising, the Uneasy Persuasion

Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding;

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Pragmatics of Persuasive Discourse in Spanish Television Advertising

This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies;

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Visual Persuasion

Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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Persuasion

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic;

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Advertising Effect

practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.;

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Persuasion

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and;

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Persuasion

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Persuasion

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic;

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Communicating Sustainability for the Green Economy

advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and;

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Communicating Sustainability for the Green Economy

advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and;

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Advertising In The Age Of Persuasion

Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and;

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Advertising Theory

educators. Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the;

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Ethical Debates

is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising;

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Dynamics Of Persuasion

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;

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Persuasion

Nemeth Frank R. Kardes Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets;

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Advertising in the Age of Persuasion

During the 1940s and 1950s, American advertisers made themselves vital to business, m;...

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Persuasive Messages

persuasion process. * A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and;

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Persuasive Messages

the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and;

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The Strategy of Desire

in 1998, he "was the first to coin the term focus group and to stress the importance of image and persuasion in advertising." Pt. 1. Persuasion;

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Advertising Handbook

and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It;

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