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Brand IDEA Managing Nonprofit Brands

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrit;...

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Brands and Branding Geographies

. Arvidsson, D. Bennison, U. Ermann, H. Halkier, A. Harris, A. Hauge, P. Jackson, J. Jansson, G. Julier, B. Kubartz, N. Lewis, C. Lury, D. Medway, L;

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Brands and Branding Geographies

. Arvidsson, D. Bennison, U. Ermann, H. Halkier, A. Harris, A. Hauge, P. Jackson, J. Jansson, G. Julier, B. Kubartz, N. Lewis, C. Lury, D. Medway, L;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of c;...

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Eugene Brands, 80 jaar

ongelezen.;...

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...

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Eugène Brands en zijn inspiratie

Eugène Brands en zijn inspiratie;...

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and pred;...

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the stronges;...

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the stronges;...

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about posit;...

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Cool brands

The coolest brands in the Netherlands;...

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Brands

From new brand development to brand management, from trademark protection to the role of advertising;...

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of busi;...

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