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The Guru Guide to Marketing

-provoking, and always practical. Some of the Gurus you'll meet: David Aaker, author of Building Strong Brands Adam Curry and Jay Curry, coauthors;

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Book Marketing for Authors

The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations;

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Internet Marketing

, project-based activities and new content is regularly updated by the author. Siegel's aim is to take advantage of the current lack;

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Marketing Luxury Goods Online

availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author;

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International Marketing

International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar;

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55 Ways to Promote & Sell Your Book on the Internet

After spending nearly 20 years building a thriving, home-based publishing business in the music marketing niche, author Bob Baker is ready;

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1001 Ways to Market Your Books

The editor of the "Book Marketing Update" newsletter and author of "The Complete Direct Marketing Sourcebook" describes hundreds of ideas;

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The Book Marketing Bible

-published author, traditionally published or just starting out writing your first book, these proven marketing strategies in The Book Marketing;

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Sensory Marketing

the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing;

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Sensory Marketing

the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing;

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Sensory Marketing

the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing;

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The Fusion Marketing Bible

, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. -Carmine Gallo, author of the;

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Cultural Heritage Marketing

research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship;

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Marketing Genius

around the world, and is co-author of the FT Handbook of Management. Marketers who want to recharge their left and right brains can do no better;

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Essentials Of Marketing

accompany it - will satisfy your customers' needs. Building on Pioneering Strengths: This author team pioneered an innovative structure - using the;

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Essentials Of Marketing

accompany it - will satisfy your customers' needs. Building on Pioneering Strengths: This author team pioneered an innovative structure - using the;

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Strategic Marketing

advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer;

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The New Integrated Direct Marketing

The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but;

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Case Studies for Marketing Students

author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding;

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Marketing Research With Spss

statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research;

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Dictionary of Marketing Communications

selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson;

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The Best of Guerrilla Marketing--Guerrilla Marketing Remix

they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. -Seth Godin, author of Poke the Box This book;

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Highly Effective Marketing Analytics

how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most;

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Book Marketing for the First-Time Author

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Effective Selling And Marketing - principles, techniques & practice

is the author's second sales and marketing book, is based on a number of sales and marketing courses which the author has conducted for sales;

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Marketing Strategies

strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century;

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Product Marketing For Technology Companies

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as;

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