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Services Marketing

restructured for this edition to reflect what is happening in services marketing today.;

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Services Marketing and Management

basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book;

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Services Marketing and Management

basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book;

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Principles of Services Marketing

, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully;

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Services Marketing Global Ed 7th

environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Professional Services Marketing

audit.Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It;

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Professional Services Marketing

audit.Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Marketing Services

The authors develop a framework for understanding the interrelationship between quality and marketing in services.;

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Services Marketing

create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Services Marketing

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Marketing Long-Term and Senior Care Services

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective;

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Services Marketing

framework, this book discusses customer behavior, expectations, and perceptions to form the basis for understanding services marketing strategy. It;

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Services marketing management, an introduction

Services marketing management, an introduction 1e editie is een boek van Wouter de Vries jr. uitgegeven bij Noordhoff Uitgevers B.V.. ISBN;

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Services Marketing B&W

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Essentials Of Services Marketng Glob Ed

Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those;

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Financial Services Marketing

of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services;

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The Professional's Guide to Financial Services Marketing

representatives to executives of large financial services companies--who is looking for better ways to create the relevant marketplace differentiation and;

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Cultural Heritage Marketing

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines;

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