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Marketing Across Cultures in Asia

Packed with useful information and real-world examples of how to do marketing across cultures in Asia.;

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Marketing Across Cultures

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series;

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Marketing Across Culture

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national;

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Marketing Across Cultures

of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and;

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Ethical and Social Marketing in Asia

audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing;

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Managing Across Diverse Cultures In East Asia

Why 'Managing across diverse cultures in East Asia'? We re-examine in this book the link between culture and management across the region;

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Managing Across Diverse Cultures in East Asia

Why 'Managing across diverse cultures in East Asia'? We re-examine in this book the link between culture and management across the region;

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Prehistoric Maritime Cultures and Seafaring in East Asia

Metal Age maritime-oriented cultures dispersed along the coastlines of prehistoric China and Southeast Asia. The topics explored here include;

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The Internationalisation of Retailing in Asia

retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and;

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The Internationalisation of Retailing in Asia

retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and;

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Presenting Across Cultures

Presenting Across Cultures shows those needing to make international business, sales, and marketing presentations - how to adapt their;

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Graphic Novels and Visual Cultures in South Asia

Graphic Novels and Visual Cultures in South Asia explores the shifting landscapes of the graphic narratives and related visual cultures;

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Strategic Marketing Management in Asia

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the;

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Death Across Cultures

Death Across Cultures: Death and Dying in Non-Western Cultures, explores death practices and beliefs, before and after death, around the;

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South Asian Media Cultures

‘South Asian Media Cultures’ examines a wide range of media cultures and practices from across South Asia, using a common set;

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Translating and Communicating Environmental Cultures

environmental concerns and studies across cultures. The dissemination of translated materials on environmental protection and sustainable development;

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Translating and Communicating Environmental Cultures

environmental concerns and studies across cultures. The dissemination of translated materials on environmental protection and sustainable development;

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South Asian Media Cultures

‘South Asian Media Cultures’ examines a wide range of media cultures and practices from across South Asia, using a common set;

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Consumer Behavior Theories

across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories;

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Managing Across Cultures : Issues and Perspectives

. Managing Across Cultures is concerned with crosscultural issues, both generally and also more specifically, in Australia, East Asia, Europe, Latin;

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Global and Multinational Advertising

volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues;

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Cross-Cultural Marketing

realities of marketing to different cultures both externally - beyond the borders of a country or continent - and internally - that is marketing to;

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Cultural Tourism

Cultural Tourism explains the readers about the kind of tourism that is mainly based out of the various cultures and attracts the travelers;

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Handbook of Research on Effective Marketing in Contemporary Globalism

of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting;

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Cross-National and Cross-Cultural Issues in Food Marketing

systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures;

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Cross-National and Cross-Cultural Issues in Food Marketing

systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures;

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Sport Across Asia

in Central, South-East Asia, Asia Minor and the Arabian peninsula capture the paradoxical processes of emulation, resistance and transformation that;

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