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Service Management And Marketing

A service can be defined as any activity or benefit that one party can offer to another, which is es;...

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

In over 70 units Management and Marketing teaches the essential language and terminology in each o;...

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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves bot;...

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Collins Applied Business - A2 for AQA Student's Book

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. ;...

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CIM - Managing Marketing

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Managing Your Promotional Marketing Plan

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Managing Marketing in the 21st Century

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Defining, Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding, m;...

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such ;...

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquel;...

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Marketing for Engineers, Scientists and Technologists

Marketing For Engineers, Scientists and Technologists has been written using the author's considera;...

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Managing Marketing in the 21st Century-4th edition

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Managing for Marketing Excellence

Aims to show how efficient management of marketing processes can improve performance, relates the ro;...

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points ;...

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for pro;...

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Understanding and Managing Customers

Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls o;...

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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...

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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points ;...

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Managing Business Marketing & Sales

This book offers valuable perspectives on the current state of marketing concepts and techniques, pl;...

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Sport Marketing

A unique collection of topics on the discipline of sport marketing helps sport marketers be more eff;...

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Managing Activities

Looking at the operations of an organization, Managing Activities examines the different types of or;...

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Management Tool Kit

A guide to 47 key frameworks and tools for managers. The text includes coverage of: business strateg;...

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Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This boo;...

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Managing and Marketing Health Services

The organisation and management of health care services is a central theme within public policy acro;...

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Managing the Arts and Culture

Managing cultural organisations requires insight into a range of areas including marketing, fundrais;...

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The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challen;...

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