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Marketing-Management

Die Autoren geben in diesem Buch eine Einführung in die Aufgaben des modernen Marketing-Management, wobei die Behandlung des Stoffes dem;

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Internationales Marketing-Management

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende;

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Multi-Channel-Marketing

Steigende Kundenanspruche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Internationales Marketing-Management

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Moderne Marketing-Kommunikation

Das Lehrbuch gibt vor einem kommunikationswissenschaftlichen Hintergrund einen Uberblick uber die Grundlagen und das Management Moderner;

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TQMC (Total Quality Management) und Marketing

3.Der Total Quality Management-Ansatz 3.1Definition der Qualitat und ihre wirtschaftliche Bedeutung 3.1.1Der Qualitatsbegriff;

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Strategic Marketing Management

, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Marketing Management

networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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A Framework for Marketing Management

want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects;

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Framework For Marketing Management

want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Historical Research in Marketing Management

management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical;

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Historical Research in Marketing Management

management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development and electronic commerce.;

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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;

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