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Advertising as a marketing communication tool

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV;

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Customer Intelligence

is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for;

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It's All About Customers!

markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.;

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Managing Global Customers

provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20;

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Five Platinum Service Principles for Creating Customers for Life

unforgettable moments that keep them coming back. Best of all, this book will help you find and ignite your inner SPARK. It's time to light the;

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The Customer Service Revolution

is changing the way companies think about their customers and the employees who make it all happen.;

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Heart Selling

Selling from your heart and with your heart is about loving your products, your business and your customers. Heartselling describes the;

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It'S All About Service

strategies to develop these vital managerial skills. Ita s All About Service reveals that leaders who care for their people create businesses that;

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The Way and the Spirit

Spiritualism is not about fraudulent psychics and fortunetellers. It’s not about communication with demonic spirits as I was taught by;

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It's All About... Snappy Sharks

Dive into the exhilarating world of this deadly, deep-sea predator in It’s all about… Snappy Sharks! Find out who’s who in the shark;

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A Young Entrepreneur's Guide To Success

more...This is a book about getting customers - but ultimately it's about the FINANCIAL FREEDOM that comes when you are able to attract all the;

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Irresistible Offer

Tic. Tock.Tic. Tock.Tic. Tock.Three seconds.That s all you ve really got to make the sale;

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Economie van experiences

"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today'

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Building a StoryBrand

author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody;

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Epic Content Marketing

, but it’s as hard as ever to acquire customers. You might have the best product ever, but if no one knows about it, no one can use it, and you;

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Building A Story Brand

leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate;

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99 Facts about Farts

99 amazing, fascinating and hilarious facts about farts! Free Quiz Book included.We all do it! It’s a fact. And there are so many;

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Demand

Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and;

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Service quality and Russian customer' satisfaction

This book is based on the research about service quality and Russian customers' satisfaction at Restel hotel's chain which is a partner;

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Competing Against Luck

, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new;

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Competing Against Luck

, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new;

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Handbook of Key Customer Relationship Management

of KCRM (Key Customer Relationship Management) is the definitive guide to winning, managing your key customers and provides you with all you need;

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Wired And Dangerous

Customers today are picky, fickle, vocal, and "all about me" vain. With the reach and influence of the Internet, they are also powerful. If;

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The Pumpkin Plan

stay alive&;let alone grow&;it&;s easy for entrepreneurs to get caught up in a never-ending cycle of &;sell it&;do it, sell it&;do it&; that;

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Creating Magic

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our;

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At Your Service

about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an;

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