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Search For Corporate Strategic Credibility

ends with an examination of the international challenges and opportunities involved in cross-cultural strategy communications. The book also;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Strategic Marketing Communications

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct;

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Marketing Communications Report. Communications Strategy with Budget and Timings Plan

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Mobile Multimedia Communications

This book constitutes the thoroughly refereed post-conference proceedings of the 14th International Conference on Mobile Multimedia;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Minimum Risk Strategy for Acquiring Communications Equipment and Service

A technical tutorial and a systematic strategy for corporate managers responsible for approving, recommending, or specifying the purchase;

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Advertising Communications And Promotion Management

communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader;

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International Communications Strategy

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation;

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International Regulations of Space Communications

International Regulations of Space Communications is een boek van Mahulena Hofmann;

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Business Communications

communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The;

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International Communications

International communication affects the way we think about other countries and their people and sets the agenda of issues that face the;

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.;

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Global Marketing And Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Consumer Behavior

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy;

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Communicating for Change

Marshal support throughout your organization Develop a communications strategy that works for - not against - you. Based on years of battle;

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Principles of Integrated Marketing Communications

(drawn from both Australian and international contexts). Each chapter contains a 'Further thinking' section, giving readers the opportunity to;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Satellite Communications

Describing the present state of satellite communications, this book discusses the existing and competing international satellite;

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Brandraising

, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and;

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Integrated Marketing Communications

with separate chapters covering internet marketing, ethical issues, international marketing communications, direct and database marketing;

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Effective Communications in Easy Steps

show you how to:• Create a practical Communications Strategy that will really work• Understand how, and why, to evaluate your;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Handbook of Visual Communications

This volume is the most comprehensive reference work on visual communications to date. An international group of well-known experts in the;

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Straight Talk

Publishing these titles fall within our overall strategy of targeting the US MBA market. We also have other titles in Corporate;

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Straight Talk

Publishing these titles fall within our overall strategy of targeting the US MBA market. We also have other titles in Corporate;

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