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Management of Cultural Products

An integrated approach to investigate, create and propose a model for the value creation of cultural products is essential in maintaining;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Value Creation in International Business Relationships

of supplier's value creations in international business relationships was developed, and a nationwide survey with a structured questionnaire;

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A Primer on Consumer Behavior

built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This;

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Internet Marketing

commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business;

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Developing New Functional Food and Nutraceutical Products

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to;

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Pharmaceutical Dosage Forms

This third volume of the second edition offers information on specialized products such as emulsions, liposomes, polymers and polymeric;

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Marketing Of High-Technology Products And Innovations

environment. It covers such industries and contexts as telecommunications, information technology, biotechnology, and consumer electronics.;

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Information Marketing

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new;

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Information Marketing

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new;

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Fashion Marketing

needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Features: -- Addresses;

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Principles of Marketing

understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format;

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The Emergence of Modern Marketing

of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range;

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The Emergence of Modern Marketing

of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range;

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Innovation and Strategy

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new;

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Strategic Business Marketing

This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses;

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Marketing of Hospitality Services

, and professionals seeking information on this topic.;

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Data Driven Marketing For Dummies

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to;

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Relationship Marketing Re-Imagined

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a;

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Understanding Marketing

and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic;

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Analysis And Control Methods For Food And Agricultural Products

, antinutritional factors and contaminants in foods, is concisely described and referenced. This book will be a convenient source of information on the;

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Marketing Management

Marketing management has gained immense significance with the creation of new target markets due to globalization. It aims at managing the;

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How to Realize the Potential of Business Customer Communities

In the past the core of business-to-business marketing was to create and transfer information about products and services to customers;

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New Developments of IT IoT and ICT Applied to Agriculture

The proceedings publishes new research results of scholars from the First International Conference on Agriculture and Information;

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Greener Products

practices for making and marketing sustainable brands. For more information, visit the author's book website at www.greenerproducts.biz.;

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Greener Products

practices for making and marketing sustainable brands. For more information, visit the author's book website at www.greenerproducts.biz.;

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