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Gender Advertisements

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Children & Advertising

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers;

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Gender and the language of Advertising

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely;

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Comparison of Gender Stereotypes in German and East Asian Television Advertisements

"(Asanger, & Wenninger, p. 539). Gender stereotype refers to the subjective perception of what a male or female should be or how one should behave;

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The Beauty Paradigm

at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender;

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Provocateur

we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area-the;

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Gender and Rhetoric of Modernity in Spanish America, 1850 - 1910

gender roles. With special attention to public and private space, domesticity, education, technology, and work, Skinner identifies gender as a;

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Decoding Advertisements

The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revea;...

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The attention value of advertisements in a leading periodical

The attention value of advertisements in a leading periodical. An experiment in measuring the relati;...

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Advertisements for Runaway Slaves in Virginia, 1801-1820

This collection of runaway slave notices from Virginia highlights the plight of African Americans fl;...

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Women Of war Gender modernity & FANY

Women of war is an examination of gender modernity using the world's longest established women's military organisation, the First Aid;

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Content Analysis of Advertisements on Indian Television

The quality of advertisements and its social acceptance are two sides of the same coin. Various prob;...

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Psychology of Stereotypes

research applied to the study of stereotypes; Western societies' ageism stereotyping in the workforce; gender relationship portrayal in sport;

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Media, Gender, and Popular Culture in India: Tracking Change and Continuity

media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors;

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Forming and Reforming Identity

Forming and Reforming Identity exposes the historical sites of identity formation and seeks to define the mechanisms of modern-day gender;

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A table for one A critical reading of singlehood, gender and time

Table for one: A critical reading of singlehood, gender and time is the first book to consider the profound relationship between singlehood;

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I'm Sold!

Advertisements are everywhere. All sorts of people advertise for all sorts of reasons. They advertis;...

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The Widows' Might

In early American society, one's identity was determined in large part by gender. The ways in which men and women engaged with their;

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The Impact of Advertising on Children

This book is about the impact of few selected advertisements on children. The target age groups are ;...

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