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Conceptual Blending in Advertisements
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Shakespeare and Conceptual Blending
This book shows how Shakespeare's excellence as storyteller, wit and poet reflects the creative process of conceptual blending. Cognitive;
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Semantic Leaps
dynamic aspects of on-line meaning construction, Coulson identifies two related sets of processes: frame-shifting and conceptual blending. Frame;
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Semantic Leaps
dynamic aspects of on-line meaning construction, Coulson identifies two related sets of processes: frame-shifting and conceptual blending. Frame;
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A Conceptual Blending Theory of Humour
The book presents an analysis of humour in a selection of British comedy productions. The conceptual integration theory devised by Gilles;
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Conceptual Blending in Early Christian Discourse
Christian texts, yet there has been so far no comprehensive study of the general role of conceptual blending as a generator of novel meanings;
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Shakespearean Neuroplay
Using Shakespeare's Hamlet as a test subject and cognitive linguistic theory of conceptual blending as a tool, Cook unravels the 'mirror;
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Shakespearean Neuroplay
Using Shakespeare's Hamlet as a test subject and cognitive linguistic theory of conceptual blending as a tool, Cook unravels the 'mirror;
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A Global Conceptual History of Asia, 1860-1940
in introducing European concepts and in blending them with local traditions.;
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Forms and Shadows
mechanisms such as the figure-ground organization, conceptual metaphors, conceptual blending, image schemata, scripts, cognitive narrative frames;
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The attention value of advertisements in a leading periodical
The attention value of advertisements in a leading periodical. An experiment in measuring the relati;...
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Children & Advertising
In all circumstances, television advertisements affect children of different age and gender groups i;...
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Advertisements for Runaway Slaves in Virginia, 1801-1820
This collection of runaway slave notices from Virginia highlights the plight of African Americans fl;...
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The BE-Attitudes for Blending Families
Ever wonder how to survive in a blending family? Ever need help with stepparenting and [re]marriage? The BE-Attitudes for Blending Families;
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Content Analysis of Advertisements on Indian Television
The quality of advertisements and its social acceptance are two sides of the same coin. Various prob;...
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Dudley in Old Advertisements
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Advertising Exposure, Memory and Choice
purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link;
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Advertising Exposure, Memory, and Choice
purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link;
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Decoding Advertisements
The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revea;...
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Fundamentals of Biomechanics
Blending up-to-date biomechanical knowledge with professional application knowledge, this second edition presents a clear, conceptual;
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Aseneth's Transformation
author draws on the contemporary approaches of intersectionality, conceptual blending, intertextual blending, and the cognitive theory of rituals;
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Pauline Hamartiology: Conceptualisation and Transferences
understanding of hamartia as an action, a personification, and as a power into a conceptual metaphorical network. By using the theories of conceptual;
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Critical Discourse Analysis of Chinese Advertisement
This book reflects the chronological changes in Chinese cultural values, social relations, economy a;...
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The Impact of Advertising on Children
This book is about the impact of few selected advertisements on children. The target age groups are ;...
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Fundamentals of Biomechanics
Blending up-to-date biomechanical knowledge with professional application knowledge, this second edition presents a clear, conceptual;
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