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Comparison of Gender Stereotypes in German and East Asian Television Advertisements

been studied extensively in the US, little is known about the portrayal of gender stereotypes in German and Asian tel";

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Children & Advertising

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers;

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Gendered Encounters between Germany and Asia

academics working in the field of German-Asian Studies as it relates to gender across transnational encounters in the nineteenth and twentieth;

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Psychology of Stereotypes

research applied to the study of stereotypes; Western societies' ageism stereotyping in the workforce; gender relationship portrayal in sport;

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Gender and the language of Advertising

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely;

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Beyond Alterity

light on a complex and ambivalentset of international relationships, while also testifying to the potential of Asian German Studies.;

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Marriage in Turkish German Popular Culture

in German literature, film, television and theater. While controversies around forced marriage and "honor" killings have driven popular interest;

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The Internationalization of East Asian Higher Education

Develops new and intriguing insights into globalization theory and internationalization practice, expanding the investigation of East Asian;

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Black Women's Portrayals on Reality Television

of negative, insidious racial and gender stereotypes influences how the U.S. views Black women. This stereotyping disrupts the process in which people;

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Media, Gender, and Popular Culture in India: Tracking Change and Continuity

media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors;

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New Television, Globalisation, and the East Asian Cultural Imagination

title offers an account of the evolution of television in the post-broadcasting era, and how programming ideas are creatively franchised in East;

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Gender and Family in East Asia

for East Asian family life and gender dynamics. Indeed, modernisation in East Asia has brought about increases in women's education levels and;

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New Television, Globalisation, and the East Asian Cultural Imagination

creatively redeveloped and franchised in East Asia. In this first comprehensive study of television program adaptation across cultures, the authors;

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Gender and Family in East Asia

for East Asian family life and gender dynamics. Indeed, modernisation in East Asia has brought about increases in women's education levels and;

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Asian Masculinities

This book shows how East Asian masculinities are being formed and transformed as Asia is increasingly globalized. The gender roles;

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Ethnicity, Gender, and Diversity

Television and streamed series that viewers watch on their TVs, computers, phones, and tablets are a crucial part of popular culture They;

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Ethnicity, Gender, and Diversity

Television and streamed series that viewers watch on their TVs, computers, phones, and tablets are a crucial part of popular culture They;

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Sexy Girls, Heroes and Funny Losers

Sexy Girls, Heroes and Funny Losers: Gender Representations in Children's TV around the World presents the most comprehensive study to date;

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Asian Masculinities

This book shows how East Asian masculinities are being formed and transformed as Asia is increasingly globalized. The gender roles;

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Complicated Currents

East Asia is a powerhouse of economic and social development, with cultural industries that have burgeoned as countries in the region have;

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Transforming Gender and Development in East Asia

Transforming Gender and Development in East Asia brings together a collection of original essays from top scholars in the United;

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Transforming Gender and Development in East Asia

Transforming Gender and Development in East Asia brings together a collection of original essays from top scholars in the United States and;

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Popular Culture in the Middle East and North Africa

This book explores the body and the production process of popular culture in, and on, the Middle East and North Africa, Turkey, and Iran;

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Popular Culture in the Middle East and North Africa

This book explores the body and the production process of popular culture in, and on, the Middle East and North Africa, Turkey, and Iran;

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Undercover Asian

, television shows, magazine articles, and artwork--indicate how and why the viewing public often fails to identify multiracial Asian Americans. Using;

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Undercover Asian

, television shows, magazine articles, and artwork--indicate how and why the viewing public often fails to identify multiracial Asian Americans. Using;

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A Functional Analysis of Political Television Advertisements

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit;

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