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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Foundations of Marketing Thought

authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an;

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Foundations of Marketing Thought

narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Foundations of Marketing

Designed to provide an introduction to the fundamental principles and practices of marketing.;...

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Foundations of Marketing

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketi;...

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Foundations of Marketing

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition;...

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Foundations of Marketing

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions i;...

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Essentials of Thought Leadership and Content Marketing

Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content;

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and;...

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of mark;...

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing;

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing;

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Foundations of Marketing

Valued by instructors and students alike, Foundations of Marketing presents an accessible introducti;...

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing r;...

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Marketing Foundations, International Edition

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, Internatio;...

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The Development of Marketing Management

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;

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The Development of Marketing Management

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;

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The Development of Marketing Management

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;

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Marketing Changes

Strategy course or another 'capstone' or 'honours' course in the subject. It brings the student up-to-date with current marketing thought and;

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The Development of Marketing Management

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;

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Marketing in Evolution

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor;

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Marketing Research

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this;...

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...

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Foundations of Marketing

This contemporary introductory text explores the key areas of marketing within an international cont;...

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