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Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...
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Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...
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authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an;
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narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest;
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Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...
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Designed to provide an introduction to the fundamental principles and practices of marketing.;...
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Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketi;...
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Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition;...
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Introduce the essentials and latest trends in marketing with strong visuals and timely discussions i;...
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Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content;
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The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and;...
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Gain the understanding you need to think and act like a marketer the most current principles of mark;...
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This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing;
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This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing;
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Valued by instructors and students alike, Foundations of Marketing presents an accessible introducti;...
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Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing r;...
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Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, Internatio;...
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There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;
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There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;
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There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;
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Strategy course or another 'capstone' or 'honours' course in the subject. It brings the student up-to-date with current marketing thought and;
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There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin;
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This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor;
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Expect superior, balanced coverage of both qualitative and quantitative marketing research with this;...
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Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...
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Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...
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This contemporary introductory text explores the key areas of marketing within an international cont;...
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