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Advances in National Brand and Private Label Marketing

. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels;

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Advances in National Brand and Private Label Marketing

contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with;

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Meaningful Brand

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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The Luxury Strategy

itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and;

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Brand Portfolio Strategy

. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well;

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Product packaging as tool to demand a price premium

This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium;

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The Executive Secretary Guide to Building a Powerful Personal Brand

you on a journey in which you will analyse your own brands health, learn tools for brand building, understand the brand breakers you might;

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The Phenomenon of Cult Brands

, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these;

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Impact of Used Car Imports on Brand New Car Dealerships

Drawing on the findings of a qualitative research done in Botswana and Malawi, the book substantiates impact gray imports has had on brand;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy;

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Sustainable Luxury Brands

. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer;

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Rethinking Prestige Branding

Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey;

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Rethinking Prestige Branding

Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey;

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Building Brands in Asia

of customer loyalty. Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business;

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Building Brands in Asia

of customer loyalty. Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business;

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Adding Value (RLE Marketing)

the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;

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Adding Value (RLE Marketing)

the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;

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Hotel Brand Image Design

This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as;

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Brands and Branding

and assumes nothing more than readers' awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It's indicative, focusing on;

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Brands and Cultural Analysis

of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role;

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Innovation and Marketing of Fast Moving Consumer Goods

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The;

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Brand Elevation

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;

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Brand Elevation

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;

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