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. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels;
Vergelijkbare producten zoals Advances in National Brand and Private Label Marketing
contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with;
Vergelijkbare producten zoals Advances in National Brand and Private Label Marketing
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author;
Vergelijkbare producten zoals Meaningful Brand
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;
Vergelijkbare producten zoals Fashion Branding and Communication: Core Strategies of European Luxury Brands
you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;
Vergelijkbare producten zoals Kapferer on Luxury
you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;
Vergelijkbare producten zoals Kapferer on Luxury
itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and;
Vergelijkbare producten zoals The Luxury Strategy
. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well;
Vergelijkbare producten zoals Brand Portfolio Strategy
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium;
Vergelijkbare producten zoals Product packaging as tool to demand a price premium
you on a journey in which you will analyse your own brands health, learn tools for brand building, understand the brand breakers you might;
Vergelijkbare producten zoals The Executive Secretary Guide to Building a Powerful Personal Brand
, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these;
Vergelijkbare producten zoals The Phenomenon of Cult Brands
Drawing on the findings of a qualitative research done in Botswana and Malawi, the book substantiates impact gray imports has had on brand;
Vergelijkbare producten zoals Impact of Used Car Imports on Brand New Car Dealerships
case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy;
Vergelijkbare producten zoals Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer;
Vergelijkbare producten zoals Sustainable Luxury Brands
Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey;
Vergelijkbare producten zoals Rethinking Prestige Branding
Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey;
Vergelijkbare producten zoals Rethinking Prestige Branding
of customer loyalty. Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business;
Vergelijkbare producten zoals Building Brands in Asia
of customer loyalty. Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business;
Vergelijkbare producten zoals Building Brands in Asia
the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;
Vergelijkbare producten zoals Adding Value (RLE Marketing)
the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;
Vergelijkbare producten zoals Adding Value (RLE Marketing)
This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as;
Vergelijkbare producten zoals Hotel Brand Image Design
and assumes nothing more than readers' awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It's indicative, focusing on;
Vergelijkbare producten zoals Brands and Branding
of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role;
Vergelijkbare producten zoals Brands and Cultural Analysis
This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The;
Vergelijkbare producten zoals Innovation and Marketing of Fast Moving Consumer Goods
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;
Vergelijkbare producten zoals Brand Elevation
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;
Vergelijkbare producten zoals Brand Elevation
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