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Six Sigma Implementation for FMCG Companies

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21st Century FMCG Consumer Marketing

revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their;

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Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG)

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FMCG Selling

, selling services, FMCG selling, customer relationships and self--development for sales people.;

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FMCG Distribution Challenges & Workable Solutions

FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition;

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Interaction Between CSR and Financial Performance. Comparing the Largest Multinational FMCG Corporations in Europe and the USA

. Using a sample of the 16 largest multinational FMCG companies from the US and Europe covering the period 2005-2012 and employing two different;

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An Investigation of The Distribution Network Designs Used in Morocco

product distribution practices encountered within the distribution network of Agro Juice Processing, a major player in the FMCG industry;

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Going East

Tjandra's perspective as s scholar- practitioner with over 25 years of solid experience in FMCG in Asia. This book provides fundamental thought from;

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Store Wars

, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and;

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Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

, beverages and other fast-moving consumer goods (FMCG) provides a concise review of these developments and international market trends. Beginning;

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Account Management

, selling services, FMCG selling, customer relationships and self-development for sales people.;

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Selling Services

, selling services, FMCG selling, customer relationships and self-development for sales people.;

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Customer Relationships

, selling services, FMCG selling, customer relationships and self--development for sales people.;

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Sales Rewards and Incentives

, selling services, FMCG selling, customer relationships and self--development for sales people.;

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Complex Sales

, selling services, FMCG selling, customer relationships and self-development for sales people.;

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Sales Express

, selling services, FMCG selling, customer relationships and self--development for sales people.;

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Global Sales

, selling services, FMCG selling, customer relationships and self--development for sales people.;

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Self Development for Sales People

, selling services, FMCG selling, customer relationships and self--development for sales people.;

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Nicht alles ist Gold was glänzt - Die Bedeutung des Verpackungsdesigns für die Kaufentscheidung am Beispiel von Lippenstiften: Eine empirische Studie

Die Rahmenbedingungen der Vermarktung von schnell drehenden Konsumgutern (FMCG) haben sich in den letzten Jahren drastisch verscharft;

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Harsh Realities

Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute;

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How to Save the FMCG Industry

In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create;

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Financial Management Practices in India

of corporate enterprises in India across diverse sectors including realty, FMCG, pharmaceutical, automobile, IT, chemical and BPO sectors. It;

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Financial Management Practices in India

of corporate enterprises in India across diverse sectors including realty, FMCG, pharmaceutical, automobile, IT, chemical and BPO sectors. It;

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Scoring Points

for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse;

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Scoring Points

for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse;

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Pharmaceuticals-Where's the Brand Logic?

marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the;

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