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Examining the Role of Well-Being in the Marketing Discipline

Volume 17 of Research in Occupational Stress and Well Being is focused on the stress and well-being related to the marketing discipline;

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The SAGE Handbook of Social Marketing

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete;

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Policymaking for Citizen Behavior Change

applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking;

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Policymaking for Citizen Behavior Change

applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking;

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Broadening Cultural Horizons in Social Marketing

social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather;

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International Marketing and Purchasing

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field;

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Marketing Theory

; provides an introduction and overview of the role of theory in marketing; contributors are leading, well-established authorities in their fields;

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Marketing Management

production, promotion, and movement of goods and services from producers to consumers as well as utilising the marketing resources of an organization;

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Entrepreneurial Marketing and International New Ventures

methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization;

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Shopper Marketing and the Role of In-Store Marketing

academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research;

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Role Demographics Occupational Stress

This peer-reviewed series promotes theory and research in the expanding area of occupational stress, health and well-being. Each volume;

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Technology Adoption in the Caribbean Tourism Industry

Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to;

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Sustainable Development Marketing - Marketing for Sustainable Development

the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism;

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Rowntree And the Marketing Revolution, 1862 -1969

Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being;

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Rowntree and the Marketing Revolution, 1862-1969

Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being;

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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role;

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Marketing Research (Arab World Editions)

The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their;

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Marketing for Hospitality and Tourism, Global Edition

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this;

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Marketing Strategies

understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as;

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Strategic Marketing

cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and;

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Strategic Marketing

cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and;

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Strategic Marketing

cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and;

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The Marketing Bible

to be expert in every single aspect of the discipline but it as well to know at least the rudiments of the different elements so that, when;

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Airline Marketing and Management

and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully;

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Marketing For Hospitality & Tourism PNIE

, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses;

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Marketing Theory

Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It;

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Disciplinary Perspectives on Innovation

While innovation has emerged as a crucial topic, it remains a phenomenon and not an academic discipline. Just as for the more general theme;

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