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Direct-to-Consumer Advertising of Prescription Products

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Ads, Fads And Consumer Culture

and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising;

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Advertising Financial Products and Services

Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not;

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Advertising Communications And Promotion Management

to the traditional focus on consumer packaged goods.;

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Computational Advertising

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products;

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Computational Advertising

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products;

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Advertising and the Mind of the Consumer

well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work-or misfire;

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Advertising and the Mind of the Consumer

takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the;

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Handbook of Consumer Psychology

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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Advertising as Multilingual Communication

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products;

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Advertising as Multilingual Communication

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly;

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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food;

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Advertising And The Mind Of The Consumer

takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer;

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Consumerism, 4th Ed.

, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase;

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Online Consumer Psychology

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to;

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Online Consumer Psychology

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to;

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Controversies in Contemporary Advertising

, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role;

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Advertising In The Age Of Persuasion

system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using;

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Global Advertising in a Global Culture

builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly;

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Marketing Without Advertising

to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer;

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Marketing Without Advertising

to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer;

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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Ad Hoc Arabism

Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies;

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An Experimental research on Consumer Behavior; using Service and Product

The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase;

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The Psychology of Advertising

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to;

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