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Elsevier's Dictionary of Advertising

development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students;

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A Dictionary of Marketing

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional;

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Dictionary of Marketing and Advertising

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who;

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The Advertising Handbook

advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and;

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The Advertising Handbook

communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics;

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Advertising, Promotion and Marketing Communications

Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Advertising Research

advertising in new media such as internet advertising, advertising in computer games (advergames), and the usage of new media by different target;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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The Role of Ethics in Advertising and the Effects of Social Media

include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with;

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey;

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Kellogg on Advertising and Media

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply;

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Gambling Advertising

media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation;

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