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Culture and Positioning as Determinants of Strategy

of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.;

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Strategic Positioning in Voluntary and Charitable Organizations

of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in charitable organizations;

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Strategic Positioning in Voluntary and Charitable Organizations

of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in charitable organizations;

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Brand Positioning

analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation;

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Brand Positioning

analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation;

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Marketing Strategy and Competitive Positioning

an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and;

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Positioning For Professionals

create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become;

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Branding and Positioning in Base of the Pyramid Markets in Africa

nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing;

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Marketing Strategy & Competitive Posit

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book;

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Managing the Big Picture in Colleges and Universities

This book is intended to serve as a road map for strategy creation and execution for leaders and decision makers who, by choice or by;

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Mastering Business Planning and Strategy

Paul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy;

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Airborne Geophysics and Precise Positioning

of Selective Availibility (SA) and Antispoofing (AS) Appendix B: Conclusions from the Workshop on Airborne Geophysics Appendix C: Workshop on;

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Presence and Resistance

as mediatized culture (borrowing Baudrillard's term), and to the general positioning of political art and performance within it. The five;

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Global Marketing And Advertising

Marketing and Advertising, Third Edition , offers a mix of theory and practical applications as it covers globalization, global branding strategies;

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The Determinants of India's National Military Strategy

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Demystifying Strategy

topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options;

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Creating Value in Insurance Mergers and Acquisitions

Andreas Schertzinger identifies determinants of successful transactions, such as transaction timing and diversifying transaction strategy;

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Global Marketing & Advertising

across cultures Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing;

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Strategic Marketing

Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis;

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Strategic Marketing

Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis;

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Nonprofit Strategic Positioning

, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The;

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Hooley:Mktg Strategy and Co p7

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management;

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Strategic Consulting: Tools and Methods for Successful Strategy Missions

to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle;

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Competitive Solutions

tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as;

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Competitive Solutions

tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as;

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Corporate Governance and Contingency Theory

employing structural equation modeling (SEM). Business competition as an environmental factor and strategy as an organizational factor are important;

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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book;

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