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Cool Brand Leaders

Cool Brand Leaders is een boek van Trans-Atlantic Pubns;

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The Cool Camping Guide To Festivals

The Cool Camping Guide to Festivals is a brand-new, authoritative guide, offering its hand-picked selection of the very best 50 festivals;

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Creating Brand Cool

successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26;

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Creating Brand Cool

successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26;

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A Cars Christmas

Celebrate the holidays with Lightning McQueen, Mater, Sally, Doc Hudson, and the rest of the cool Cars characters in this brand-new Step 1;

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Brand Driven

Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at;

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How Cool Brands Stay Hot

previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand;

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Effective Brand Leadership

How do you create, scale-up and evolve a world-class food service brand? How do you revive a brand that is faced with (seemingly) terminal;

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Got Eq? Cool!

ELECTED TOP 10 TVM INTERNATIONAL MARKETING LITERATURE 2008/2009In the race to win the consumer's favour, experience-providing brands like;

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The New Brand You

popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling;

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Brand Real

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable;

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Cool Beans

Cool beans is a leaders guide for a course which introduces young people (aged 12-16) to the basics ;...

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The Naming Book: 5 Steps to Creating Brand and Product Names That Sell

to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation;

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S Newman Movie Xwds

Each of these 50 brand-new crosswords spotlights a different movie masterpiece. Everyone is sure to find some favorites inside--from

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Aha Moments in Brand Management

branding expert, explores how leaders can avoid these kinds of mistakes. Youll discover proven ways to improve your organizations brand. Youll also;

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Bodies Are Cool

- has earned her a large social media following through her brand, Roaring Softly.;

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The Brand Mapping Strategy

If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and;

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Building Your Brand

Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get??* Can everyone;

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The Brand-Driven CEO

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations;

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FUSION How Integrating Brand and Culture Powers the World's Greatest Companies

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their;

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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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New Technologies and Branding

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a;

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True Alignment

deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that;

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Skating on Thin Ice

The brand extension of Reebok into the ice-hockey market has been an interesting one. Especially in Finland, where this study was made;

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Business War Games

Offers a look at war games run by large consulting firms that keep their brand managers and project leaders competitive in the high-stakes;

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Complete Birth of the Cool .. Cool .. COOL. Miles Davis, CD

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Create a Brand That Inspires

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;

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