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Consumer Research for Museum Marketers

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum;

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Consumer Research for Museum Marketers

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum;

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Deception in the Marketplace

. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research;

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Deception in the Marketplace

. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research;

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Decoding the New Consumer Mind

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how;

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Consumer Behavior

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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The Emerging High-Tech Consumer

implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking;

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Parental Decisions on Processed Snack Choices

communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase;

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Consumer Mind

of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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Online Consumer Behavior

theory and research to help explain and predict online consumer behavior.;

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Online Consumer Behavior

theory and research to help explain and predict online consumer behavior.;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Consumer Insight

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications;

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Ethnography for Marketers

of ethnography for purposes of marketing research. --Cara Lee Okleshen, Peters Winthrop University I've been waiting for this book - a practical;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and;

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Gen BuY

consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Virtual Social Identity and Consumer Behavior

, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from;

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Virtual Social Identity and Consumer Behavior

, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from;

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Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and;

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