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Branding Japanese Food

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the;

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Branding Japanese Food

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the;

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Understanding the Japanese Food and Agrimarket

The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that;...

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Understanding the Japanese Food and Agrimarket

The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that;...

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The Essence of Japanese Cuisine

The past few years have shown a growing interest in cooking and food, as a result of international f;...

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The Essence of Japanese Cuisine

The past few years have shown a growing interest in cooking and food, as a result of international f;...

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Food and Fantasy in Early Modern Japan

How did one dine with a shogun? Or make solid gold soup, sculpt with a fish, or turn seaweed into a ;...

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Food of Japan

This cookery book provides a history of Japanese food, its styles and traditions, from Imperial cook;...

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Food Packaging

This book describes the basic principles of food packaging, as well as recent advances in new materi;...

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Branding the Nation, the Place, the Product

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on;

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Branding the Nation, the Place, the Product

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on;

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History of Japanese Food

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Gastronomy as a Marketing Tool

Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Feeding Japan

This edited collection explores the historical dimensions, cultural practices, socio-economic mechan;...

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History And Culture Of Japanese Food

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.;...

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The Will to Survive

This account of life as a Japanese prisoner of war, describes facts not mentioned in more lurid tale;...

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Japan's War Economy

This book explores the substantial and dynamic innovations of the wartime era, identifying this peri;...

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Foods Of Japan

Describes the foods, cooking traditions, customs, eating habits, and food sources of Japan, and incl;...

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Itadakimasu! The Food Culture of Japan

Itadakimasu! The Food Culture of Japan is designed as a first- or second-year college course in Japa;...

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Itadakimasu! The Food Culture of Japan

Itadakimasu! The Food Culture of Japan is designed as a first- or second-year college course in Japa;...

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Japan's War Economy

This book explores the substantial and dynamic innovations of the wartime era, identifying this peri;...

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Japanese Cooking Made Simple

Learn how to cook authentic Japanese food with this straightforward Japanese cookbook. Japanese cuis;...

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Companion To The Anthropology Of Japan

This book is an unprecedented collection of 29 original essays by some of the world's most distingui;...

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Global Advertising, Attitudes and Audiences

psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important;

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Global Advertising, Attitudes and Audiences

psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important;

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