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Marketing-Management in der Hotellerie

industry, and in this edition gastronomy as well, based on an integrative and holistic understanding of marketing and;

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Gastronomy as a Marketing Tool

which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can;

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Corporate Interiors

employees and customers. The better they feel, the more emotional the connection to the company and the brand can be. As a result, the importance;

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Handbook of Molecular Gastronomy

Handbook of Molecular Gastronomy: Scientific Foundations and Culinary Applications presents a unique overview of molecular gastronomy, the;

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Events As a Strategic Marketing Tool

Events As a Strategic Marketing Tool 1e editie is een boek van Dorothé Gerritsen uitgegeven bij Cabi Publishing. ISBN 9781780642611

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Essence Of Gastronomy

, which answers ancient questions and offers new opportunities for solving food-related issues. It presents gastronomy as a holistic concept;

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Gastronomy and Urban Space

. Written by authors with a background in geography, it starts by discussing theoretical aspects of studies on gastronomy in urban space to place;

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Developing an Internet Marketing Mix Matrix

The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as;

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The Routledge Handbook of Tourism Experience Management and Marketing

practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies;

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The Routledge Handbook of Tourism Experience Management and Marketing

practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies;

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated;

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Marketing Research

Research: Methodological Foundations, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding;

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Food Agri Culture and Tourism

This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing;

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Gastronomy and Hospitality Studies in Tourism

This book includes studies carried out with a scientific purpose in gastronomy and hospitality in tourism and aims to provide theoretical;

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Hospitality Leadership Lessons in French Gastronomy

This Leadership tutorial book celebrates the amazing career of Guy Savoy and his ascent onto the Global scene as a prominent cuisineare and;

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Hospitality Leadership Lessons in French Gastronomy

This Leadership tutorial book celebrates the amazing career of Guy Savoy and his ascent onto the Global scene as a prominent cuisineare and;

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Foodscapes, Foodfields, and Identities in the YucatAn

cuisine, as the author argues that Yucatecan gastronomy has been created and promoted in an effort to affirm the identity of a regional people and;

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A handbook of gastronomy (Physiologie du gout)

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Building A World Class Service Organization (Assessment Tool)

Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the;

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Marketing on a Shoestring Budget

Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums;

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Tourism and Gastronomy

drawing together a group of international experts in order to develop a better understanding of the role, development and future of gastronomy and;

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Tourism and Gastronomy

drawing together a group of international experts in order to develop a better understanding of the role, development and future of gastronomy and;

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e-Consumers in the Era of New Tourism

. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism;

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Book Production Guide

Explains all of the steps involved in creating a book with the Anaphora Literary Press. It is designed as a tool for editorial, marketing;

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The Business of Champagne

complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers;

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The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to;

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Insects as food and feed

Alternative protein sources are urgently required as the available land area is not sufficient to satisfy the growing demand for meat;

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