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Branding in Politics

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Political Branding in Cities

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents;

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Political Branding in Cities

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents;

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The Nordic Wave in Place Branding

global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to;

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Branding Democracy

Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy;

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Branding Democracy

Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy;

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Canada, Nation Branding and Domestic Politics

branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for;

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Canada, Nation Branding and Domestic Politics

branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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School in de branding

School in de branding;

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In de branding

In de branding;

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In de branding

In de branding;

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Noodlanding in de branding

Noodlanding in de branding;

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Vrouw in de branding

Vrouw in de branding;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Donald Trump and the Branding of the American Presidency

This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Brand Hollywood

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern;

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Brand Hollywood

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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