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Building Brand Experiences

retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive;

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Touch Building Your Brand in The

brand experiences - based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book;

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Marketing Memo - Brand Experiences

/>Belevenissen of experiences spelen een sleutelrol in de huidige maatschappij. De kracht van brand experiences zit in de gezamenlijke ervaringen tussen;

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Handbook on Brand and Experience Management

tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent;

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Belonging Experiences

Experiences" provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely;

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Belonging Experiences

Experiences" provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely;

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Managing Brands in 4D

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences;

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Brand Experiences

Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how;

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The Brand Book

in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new;

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Brand Driven

their experiences with leading organizations to show the various ways every organization can become brand driven. Each chapter provides focused;

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User Experience Is Brand Experience

is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

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User Experience Is Brand Experience

is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

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Brand DNA

Create consistent brand experiences that win customers for life Adapt your business strategy and set the rules for doing business Establish the;

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Brand DNA

Create consistent brand experiences that win customers for life Adapt your business strategy and set the rules for doing business Establish the;

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Brand Image

A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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The New Brand You

popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling;

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Brand Real

of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that;

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Remarkable Brand Experiences

elephant in the room called differentiation. This is where the Brand takes centre stage. In this book, you'll discover what is meant by;

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Create the Perfect Brand

- trademark, intellectual property - brand deliveryThroughout the book the authors include their own extensive experiences and guidance. A multitude;

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Brand Hate

consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run;

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Brand Hate

consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run;

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Storyscaping

effectively connect consumers with their brand. Storyscapes introduces storyscaping as a way to create immersive experiences that solve the;

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Stand Out!

along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable;

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Adventures Of (A Real Life) Brand Czar

The crafting of winning brand strategies is the cornerstone to any marketer's professional success and personal growth. This book is all;

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Brand Storytelling

customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and;

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