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like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The;
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. 7he Age of Engage lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to;
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Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for;
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;
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of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses;
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;
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fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon;
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of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing;
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known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;
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How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your;
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; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning;
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For courses in Marketing and Internet Marketing. This comprehensive text makes the world of Internet marketing understandable and;
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The submarine was the invisible but formidable weapon of the Royal Navy during World War II. This book examines the three major classes;
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THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here-and it's developing rapidly. Regardless of your industry, sector, or;
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emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;
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emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;
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In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the;
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The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new;
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