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The European Parliament

This book explains the state of the art in the European Parliament. It considers the future options ;...

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The European Parliament

This book explains the state of the art in the European Parliament. It considers the future options ;...

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Marketing in Evolution

of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a;

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Industrial Marketing Research (RLE Marketing)

how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to;

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Macmillan Dictionary of Retailing

Collates and defines terms emanating from the Department of Retail Marketing at Manchester Polytechnic and top companies in retailing.;

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Focusing on premium brands

activities; supporting the sales force in their pursuit of revenues and profit. The marketing department have to focus multiple tasks ranging from;

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Marketing For Hospitality & Tourism PNIE

hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling;

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Marketing for Hospitality and Tourism, Global Edition

hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling;

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Industrial Marketing Research

how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to;

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Marketing for Hospitality and Tourism

highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the;

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Marketing HRD Within Organizations

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to;

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Quality Sales Through Measurable Management

A vehicle for aligning the entire organization behind the sales department to deliver measurable outcomes. Everyone in the organization;

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Successful Marketing Strategy for High-tech Firms

is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing;

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On the Marketisation and Marketing of Higher Education

importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School;

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On the Marketisation and Marketing of Higher Education

importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School;

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Health Services Marketing

own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly;

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Marketing Management

will truly integrate the concepts of marketing and management, making it more interdisciplinary. Managing a marketing department or marketing;

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Kellogg on Integrated Marketing

Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing;

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The Definitive Guide to Direct and Interactive Marketing

more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a;

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Marketing Strategy and Competitive Positioning

operational department. CD-ROM of PowerPoint slides (0-13-096206-6).;

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Marketing

CONTENTS: Aligning Marketing for Changing Times; A Three Part plan for Upgrading your Marketing Department for New Challenges; Smarter;

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Marketing Knowledge Management

knowledge-based company is also underlined: its purpose is to generate marketing knowledge, share it with other departments, and promote its use. As;

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Total Integrated Marketing

. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace;

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Total Integrated Marketing

. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace;

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Impact of Strategic Marketing Management

from close contacts by marketing and sales department rather than the use of the specialized strategic marketing methods that are based on;

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Successful Marketing Strategies For Nonprofit Organizations

and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing;

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Bluffer's Guide To Marketing

the marketing department. Marketing plansJust as all politicians have to face election from time to time;

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