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Strategic Marketing

' to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer;

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Strategic Marketing

' to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer;

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CIM 2 Assessing the Marketing Environment

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM;

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Global Marketing Management

of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing;

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Ethnic Marketing

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design;

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Principles of International Marketing Research

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making;

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The Marketing Environment (RLE Marketing)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for;

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Mastering Market Analytics

turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns;

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The Marketing Environment

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy;

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The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Ethnic Marketing

publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries;

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Green Marketing in a Unified Europe

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many;

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Global Marketing, Global Edition

For courses in global marketing. Familiarises students with global marketing and the global business environment Global;

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Urban Destination Marketing Contempry Eu

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic;

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Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic;

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Soft Computing in Management and Business Economics 2

been presented with the slogan Creating new opportunities in an uncertain environment . There are different ways for assessing uncertainty;

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Soft Computing in Management and Business Economics

been presented with the slogan Creating new opportunities in an uncertain environment . There are different ways for assessing uncertainty;

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Marketing

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands;

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