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Advertising Myths
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between peop;...
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Advertising Myths
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between peop;...
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Advertising and Culture
This unique collection of essays explores postmodern American culture and the shaping influence of a;...
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Advertising and the Mind of the Consumer
This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer;...
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Fashion Myths
Besides products and services multinational corporations also sell myths, values and immaterial good;...
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Advertising Organizations and Publications
John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning i;...
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The Attention Economy and How Media Works
This book offers a considered voice on the advertising chaos that colours our rapidly changing media;...
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Advertising
How advertising works is not a question that has a simple answer. Advertising is a diverse entity an;...
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Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...
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Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...
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The Hummer
The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle;...
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Applied Discourse Analysis
This book, written in an accessible style and illustrated with drawings by the author and with many ;...
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The Hummer
The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle;...
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Myths of Marketing
It's common knowledge that marketing is nothing but advertising, and if your business comes through ;...
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Myths of Marketing
It's common knowledge that marketing is nothing but advertising, and if your business comes through ;...
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A Japanese Advertising Agency
This is the only book of its kind - written by an anthropologist who spent twelve months doing field;...
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A Japanese Advertising Agency
This is the only book of its kind - written by an anthropologist who spent twelve months doing field;...
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Tobacco Control and Tobacco Farming
The bulk of the worlds tobacco is produced in low- and middle-income countries. In order to dis;...
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Masculinity & Femininity
In this book, the authors discuss the stereotypes and myths, psychology and role of culture in mascu;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising Research
This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Advertising and Popular Culture
Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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