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Advertising & Marketing Law

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Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around;

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Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around;

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Marketing the Legal Mind

Supported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice;

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Ad Law

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertis;...

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition ha;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define ;...

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define ;...

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Dictionary of Marketing and Advertising

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the d;...

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Challenges - Global learning in a globalised world. Advertising and Marketing

Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoen;...

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Law & Advertising

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion;...

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The Online Advertising Playbook

Praise for The Online Advertising Playbook Finally, someone has documented all we know about online;...

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Adver;...

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Adver;...

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th;...

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Advertising, Promotion and Marketing Communications

Marketing is a significant aspect of business management. It involves market research, targeting and;...

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90 Days to Success Marketing and Advertising Your Small Business

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS ;...

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

For courses in advertising. A study of integrated marketing communications taught through rea;...

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implem;...

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implem;...

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E In;...

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 ext;...

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