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Advertising Is Dead Long Live Advertis

As conventional advertising channels become blocked, brands are beginning to renounce routine practi;...

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Digital Advertising

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;

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101 Things I Learned in Advertising School

of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology;

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The End of Advertising as We Know it

the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and;

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CROSS DRESSING

idea he stole. Ever the marketer, Dan devises an ingenious escape: pose as his dead brother, the Father.;

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Advertising is dead

waarin ze worden toegepast in een geïntegreerde benadering van communicatie. Advertising Is Dead is het enige complete overzicht;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Reason Why Advertising - With Intensive Advertising

ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Me;...

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign ;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Planning for Power Advertising

This book is a step-by-step guide to producing a sound foundation for advertising: one that will ser;...

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on telev;...

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on telev;...

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The Future of Advertising

Advertising Age is the world's most widely read resource for advertising industry news, information,;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Advertising, the Uneasy Persuasion (Rle Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little;...

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The Other Side of Advertising

This memoir of 40 years in the advertising wars is an eye-opening new look atthe world of advertisin;...

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Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as;...

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Advertising Explained

This work explains the various elements which go to the making of a successful advertising campaign ;...

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Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as ;...

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...

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Personalities and Products

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, th;...

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to ans;...

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