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Achieving Brand Loyalty in China through After Sales Services

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China;

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Buying and Selling Laboratory Instruments

decades of experience in locating instruments based upon both need and price, while avoiding the brand-loyalty of sales reps. Laboratory managers;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Branding and Marketing

If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, this guide book will;

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The Science of Sales Success

financial terms - the value your customers will receive from meeting their goals through buying your products or services.;

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Brand Management with Social Media

, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social;

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The Effortless Experience

of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick DeLisi is Senior Director;

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Sales Dynamics

their focus from just selling the products and services by adding sales management in order to maximise customer lifetime value and encourage;

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Belonging Experiences

of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer;

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Belonging Experiences

of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer;

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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Selling Through Someone Else

enhance customer and brand loyalty. * Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening;

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LinkedIn for Business

! Attract mega-leads through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content;

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Mercedes-Benz Brand Places

For the first time a top global brand presents its Brand Places worldwide: We are invited on the journey through Europe, Russia, the Far;

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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI;

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Digital Disruption in Marketing and Communications

, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI;

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Sales Management

in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function;

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Rethinking Luxury

? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands;

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Lean Solutions

Stating that gaps in consumer knowledge are keeping companies from achieving ideal sales figures, a revision of the "producer-to-consumer;

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Lean Solutions

Stating that gaps in consumer knowledge are keeping companies from achieving ideal sales figures, a revision of the "producer-to-consumer;

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Build Your Beverage Empire

executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firmsservices, which drives customer loyalty and long-term profitability. This;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firmsservices, which drives customer loyalty and long-term profitability. This;

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Assessing brand loyalty in the Irish alcohol market

declined in line with the economic turbulence of the late 2000's. Brand loyalty as a strategic defense tool is now imperative. This work evaluates;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Brand Loyalty in Bangladesh

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