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A Short Course in Advertising
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Express Series: English For Marketing And Advertising Studen
communicate better in English. This short, intensive course can be completed in 25-30 hours, so students make progress quickly. English for Marketing;
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Cases in Advertising Management
Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics;
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Advertising Management
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general;
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Advertising
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to;
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Advertising
engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its;
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Advertising and Promotion
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;
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Advertising and Promotion
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;
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The Advertising Concept Book
how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media;
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Advertising the Black Stuff in Ireland 1959-1999
1959 to 1999 was a pivotal time in the Republic of Ireland's short history. This book's journey commences in 1959 when the country had just;
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Strategic Advertising Management
principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international;
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When Ads Work
advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on;
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When Ads Work
advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on;
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When Ads Work
research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the;
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The Online Advertising Playbook
grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a;
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A short course in business shorthand
A short course in business shorthand (1888). This book, "A short course in business shorthand," by David Philip Lindsley, is a replication;
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Excel 2019 for Advertising Statistics
Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for;
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Advertising Handbook
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;
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The Role of Ethics in Advertising and the Effects of Social Media
will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects;
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Advertising and Psychology (Rle Advertising)
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means;
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What's in a Name?
edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands;
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What's in a Name
edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands;
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Advertising and Psychology
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means;
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Principles of Advertising
A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;
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Principles of Advertising
A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;
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A Short Course in Technical Trading
sense with this straightforward, accessible book. Essentially a course in making money, A Short Course in Technical Trading teaches proven long;
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