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Overal in de roos

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Handbook Of Brand Relationships

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This;

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Managing Organizational Crisis and Brand Trauma

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma;

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Clemens Wilhelm Adolph Hardung (1768-1821)

The judge and journalist C. W. A. Hardung (1768-1821) bitterly upheld the waning legal order of the Holy Roman Empire in the secularized;

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Moving Targets

forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top;

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Team Roles at Work

Written by the world-renowned management thinker and consultant on team roles. Fully revised with up-to-date examples and a brand-new;

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British Writers

. Twenty brand new articles, all written by scholars, provide a fresh look at writers such as Chaucer, William Blake, Charles Dickens, James;

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Team Roles at Work

Written by the world-renowned management thinker and consultant on team roles. Fully revised with up-to-date examples and a brand-new;

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Organizations in the Face of Crisis

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders;

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Get Noticed, Get Hired

A definitive guide for serious job seekers who need the keys to navigate today's digital search market. Building a personal career brand;

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Advertising Account Planning

customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Brand Communities

Branding, Communities und ihr theoretischer BezugsrahmenBrand CommunitiesBrand-Community-QualitätDas Brand-Community;

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Create the Perfect Brand

success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even;

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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Global Brand Strategy

, Earthspeak, and author of Brand New Justice ). His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly;

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