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Japanese Consumer Dynamics

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese;

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Consumer Insight

programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight;

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Consumer behaviour

critical implications for areas such as marketing, public policy and ethics - issues that affect business decisions - but it also helps us to;

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Consumers & Markets

growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions;

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The role of innovations in the market for consumer packaging

Increasing changes in the market for consumer goods, fiercely competitive retail environments and the recent financial crisis leave;

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Development of Consumer Finance in East Asia

changes to the finance market and consumer habits. For a long time, topics such as monetary policy, reform, financial risks and so forth have been;

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Consumer-based New Product Development for the Food Industry

development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes;

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Food Product Development

address the following key components of product development: Managing the Product Development Process, Consumer & Market Research, Making It;

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Consumer Culture Theory

understand market development and consumer engagement respectively. Whether it be an examination of consumer tribes, breast cancer and gender;

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Consumer Profiles (RLE Consumer Behaviour)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Marketing Strategies for the Mature Market

With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided;

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The Market Makers

linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually;

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ASEAN+3 Bond Market Guide 2016

The Singapore bond market has become one of the most developed open capital markets in Asia with over US$221 billion in total local;

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Impact of Mobile Services on Business Development and E-Commerce

marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including;

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Food, People and Society

in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from;

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Food, People and Society

in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from;

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Consumer Profiles

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book;

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Nigerian Consumer Credit

This book critically reviews transnational banking regulations that specifically impact consumer lending in Africa's largest economy. It;

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Contemporary Issues in Marketing and Consumer Behaviour

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics;

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Children as Consumers

disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources;

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Inventing the Electronic Century

Tracing the history of the consumer electronics and computer businesses from a global perspective, the author of Scale and Scope explores;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Advertising and the Mind of the Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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