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TRUE Brands
TRUE Brands; de succesmerken van de toekomst! Hoe pas ik TRUE Branding toe om mijn bedrijf;
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Managing Brands in 4D
is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the;
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Beyond Branding
rethink their fundamental assumptions about brands and marketing. True business value is created by open, transparent and honest relationships;
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What's in a Name?
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a;
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What's in a Name
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a;
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Brandstorm
they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won;
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The Fall of Advertising and the Rise of PR
brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact;
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The Luxury Strategy
products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on;
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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How to Use Advertising to Build Strong Brands
John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication;
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Twitter is Not a Strategy
from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by;
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Lifestyle Brands: A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...
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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Brands and the City
From commercial retail environments to branded urban villages, brands are now a salient feature of c;...
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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Global Brand Management
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...
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De vijftig beste gedichten van Wim Brands
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Brands, Political Brands, and Donald Trump
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...
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Meneer beck gaat even een krant kopen - Brands
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Communication strategies of fashion brands luxury brands
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Eugène Brands en zijn inspiratie
Eugène Brands en zijn inspiratie;...
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