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The Strategic CFO: Creating Value in a Dynamic Market Environment

The role of the Chief Financial Officer (CFO) has substantially changed in a world characterized by globalized financial markets and truly;

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Strategic Market Management Global Persp

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a;

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Creating Customer Value Through Strategic Marketing Planning

presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a;

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Creating Customer Value Through Strategic Marketing Planning

presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a;

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Essential CFO Corporate Finance Playbook

Discover the power of the CFO's role in delivering shareholder value During the past decade, the CFO role has expanded dramatically in its;

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Reinventing the CFO

This book enables you to chart your company's course. Reinventing the CFO is the groundbreaking guide by financial veterans Henry Johanson;

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Strategy, Value and Risk

where sustainable competitive advantage is a progressively more difficult task. Real Options offer the link to value and the strategic;

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CFO Insights

Director of Exel.'My view of the CFO's role is relatively simple: How do you add value? The CFO has to be in the forefront in understanding, at a;

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Marketing Management Essentials You Always Wanted to Know

issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market researchÂ;

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Creating Value through Innovation

In open and dynamic markets, only innovation can give a firm a competitive advantage and with it the superior cash flows that generate;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

issues of marketing:â¢An overview of marketing and marketing managementâ¢Creating a strategic marketing planâ¢Performing market researchâ;

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Strategic Market Management, 10th Edition

strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective;

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The Lean CFO

benefit from its forward-thinking improvement approach. Explaining why the CFO role is so critical for companies adopting a Lean business;

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Creating Competitive Advantage

strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. Creating Competitive;

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Value Management Handbook

creating more value, and discussion of hard and soft skills put CFOs and CROs in a position to better influence strategy and operations. The;

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Entrepreneurial Marketing

be fully effective, marketing must be viewed from a broad perspective and as a value-creating process. In order to understand the dynamic;

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Entrepreneurial Marketing

be fully effective, marketing must be viewed from a broad perspective and as a value-creating process. In order to understand the dynamic;

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Guide To Cfo Success

success. Guide to CFO Success provides CFOs and those in the making with a strategic blueprint to benefit their companies and their careers. This;

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Strategy, Value and Risk

of the business environment that will have a significant impact on strategy, business models, investments and value are identified, and the;

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Strategy, Value and Risk

of the business environment that will have a significant impact on strategy, business models, investments and value are identified, and the;

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Dynamic Noncooperative Game Models for Deregulated Electricity Markets

gaming behaviour in the deregulated electricity market from a dynamic point of view, considering long-term interests in a changing environment;

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Dynamic Markov Bridges and Market Microstructure

among financial agents, which include a strategic risk-neutral insider who possesses a private signal concerning the future value of the traded;

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Winning Market Leadership

Strategic market planning in technology intensive businesses is more complex and is less manageable than in most other organizations. The;

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Strategic Market Management

of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that;

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Ceo, Strategy, And Shareholder Value

, Strategy, and Shareholder Value, Peter Kontes, a true leader in the strategic management field, outlines the key to creating and growing;

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Strategic Thinking in 3D

Effective strategic thinking requires a clear understanding of one's external environment. Each organization has a unique environment, but;

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Dynamic Capability-based Approach to Value Appropriation

?Extant management literature provides a quite comprehensive picture of the dynamic nature of value creation, whereas value appropriation;

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