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The Sponsorship Guide

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Sponsorship Handbook

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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The Sponsorship Seeker's Toolkit, Fourth Edition

THE BIBLE OF SPONSORSHIP --UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIESThe Sponsorship Seeker's Toolkit, fourth edition;

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Event Sponsorship

marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars;

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The Game Plan of Successful Career Sponsorship

The career sponsorship relationship is a reciprocal and mutually beneficial relationship from which both the sponsor and sponsee can;

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Why do drinks companies sponsor sports events?

The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its;

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Sponsorship

sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek;

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The Manager's Pocket Guide to Team Sponsorship

Ideal for team leaders or managers who must form and manage teams, this guide provides helpful guidelines for turning the principles;

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Sponsorship in Marketing

of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned;

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Sponsorship in Marketing

of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned;

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Event Sponsorship

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event;

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Event Sponsorship

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event;

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Developing Successful Sport Sponsorship Plans

Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent;

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Sponsorship Evaluation

The application of and investment in sponsorship globally has been increasing rapidly for over 20 years while the theoretical development;

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Milk Shows Recordings From the Mid 60's With the Sponsorship RECORDINGS FROM THE MID 60'S WITH THE SPONSORSHIP. BOBBY DARIN, CD

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Sponsorship in Marketing

introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured;

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Situational Sponsorship of Projects and Programs

Situational Sponsorship of Projects and Programs: An Empirical Review is a collection of academic studies related to the formal and;

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Corporate Sponsorship of Small-Scale Sport Tourism Events

, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by;

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Change a Life, Change your Own

, child sponsorship is seen as more than an effective marketing tool; it is a powerful mechanism for spreading particular ideas about the global;

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Sport Sponsorship in B2B Organisations

Revision with unchanged content. This study examines the impact of sport sponsorship on consumer perception and the way in which it impacts;

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Improving Executive Sponsorship of Projects

explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the;

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Stadia Naming Rights in Sport

This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help;

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Effective Project and Change Sponsorship

Effective Project and Change Sponsorship addresses the challenges that organizations face surrounding the sponsorship of projects and;

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