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The Practicability For a Diverse Revenue Source in Sports Marketing

, there is need for these clubs to look at a diverse source of revenue generation. The EPL, tagged "The Greatest Show on Earth" has an estimated;

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Sports Marketing

developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international;

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Sports Marketing

developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international;

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Team Sports Marketing

ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and;

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the;

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Marketing the Sports Organisation

marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing;

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Marketing the Sports Organisation

marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing;

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Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in sports administration programs. This sports marketing text;

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Segmentation Revenue Management & Pricin

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are;

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Segmentation, Revenue Management and Pricing Analytics

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are;

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Olympic Marketing

of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven;

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Olympic Marketing

of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven;

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Sports Marketing

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and;

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Routledge Handbook of Sports Marketing

and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for;

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Sports Sponsorship And Marketing Communications

European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the;

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Marketing for Hospitality and Tourism

, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.;

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Marketing for Hospitality and Tourism

, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.;

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Sports Marketing Agreements

of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any;

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Sports Marketing

globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for;

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Routledge Handbook of Sports Sponsorship

concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable;

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Routledge Handbook of Sports Sponsorship

concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable;

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Searching for a path out of distance fares

an agent-based simulation model for railway revenue management. The model is employed to conduct artificial experiments on fare innovations;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Ambush Marketing in Sports

without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events;

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Ambush Marketing in Sports

without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events;

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Behavioral Marketing

to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient;

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