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The Mass Marketing of Politics

Dean, George Washington University Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics;

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Marketing the Third Reich

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer;

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Marketing the Third Reich

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer;

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Mass Affluence

their peril. Whereas the mass marketing concepts of the 1950s consisted of lowest common denominator strategies aimed at the middle class;

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The Rise and Fall of Mass Marketing (RLE Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the;

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The Rise and Fall of Mass Marketing (Rle Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the;

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Mass Moralizing

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an;

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Mass Marketing & Consumer Fraud

This book explores consumer fraud and identity theft as well as telemarketing fraud which is both the oldest, and in some respects, the;

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Sensory Marketing

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization;

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Marketing

Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a;

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Marketing Democracy

This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive;

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an;

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an;

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Consumer Attitudes Towards Customized Marketing

This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing "one size fits all;

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The Chaos Scenario

What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it?

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The New Marketing Paradigm

This book tells why mass marketing no longer works - and shows how integrated communications program;...

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Framework For Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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The Idea of Political Marketing

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics;

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Problem Of Political Marketing

Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and;

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The Politics of Marketing the Labour Party

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn;

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Politics Of Marketing The Labour Party

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn;

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Shakespeare After Mass Media

Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda;

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Shakespeare After Mass Media

Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda;

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Mass Dictatorship and Memory as Ever Present Past

This volume explores the politics of memory involved in 'coming to terms with the past' of mass dictatorship on a global scale. Considering;

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