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Mass Marketing & Consumer Fraud

This book explores consumer fraud and identity theft as well as telemarketing fraud which is both the oldest, and in some respects, the;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Consumer Credit Law And Practice

This 3rd edition covers all aspects of consumer credit and consumer hire agreements, contract terms, credit products, security instruments;

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Mass Moralizing

pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing;

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Mass Affluence

affluent--consumers. The moneyed masses have more disposable income than ever, and research shows the richest among them are not spending up to;

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Fraud Examination

of today's most important fraud concepts. Examine the many types of fraud--from tax fraud and e-business fraud, to consumer fraud--and review legal;

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Forensic Accounting, International Edition

consumer fraud--and review legal options for victims of fraud. Significant new discussion familiarizes students with forensic analysis. Throughout;

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Communicating with the Multicultural Consumer

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States;

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Media Psychology

covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on;

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Media Psychology

covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on;

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Marketing

Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a;

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Sex in Consumer Culture

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV;

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Sex in Consumer Culture

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV;

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Consumer Attitudes Towards Customized Marketing

are individualized for each customer. This monograph deals with two empirical studies in which 300 Bangladeshi consumers living in Dhaka city;

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A Framework for Marketing Management

. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets;

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Framework For Marketing Management

. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behavior

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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The Market Makers

linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually;

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Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli

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Contemporary Issues in Marketing and Consumer Behaviour

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics;

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Foreign Exchange (Forex) and High-Yield Investment Program (Hyip), Fraud

"If you are a consumer or investor of stocks or precious metals, dabble in foreign currency trading, or trade commodity futures and options;

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Marketing Luxury Goods Online

consumer perceptions of scarcity and desirability.;

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Qualitative Consumer and Marketing Research

advanced understanding in qualitative marketing and consumer research.;

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Mobile Marketing Channel

in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer;

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Consumer Behavior

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis;

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