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The Marketing Attitude

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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

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An Author's View On Book Marketing

promotion is one of the major steps of marketing your book. Now available in paperback.;

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Ein Beitrag zur Schliessung des Attitude-Behaviour Gaps durch Sustainable Marketing

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The 7-Step System to Building a $1,000,000 Network Marketing Dynasty

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step--by--step;

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The New Integrated Direct Marketing

The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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The Foundations of Marketing Practice

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude;

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The Foundations of Marketing Practice

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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The Dynamics Of Persuasion

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;

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Strategic Integrated Marketing Communications

. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target;

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Marketing Research That Pays Off

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing;

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Marketing Research That Pays Off

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing;

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Cause-Related Marketing

technique. In this paper, the subject is analysed not from the usual perspective of companies, but from the charities' point of view, focusing on;

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Construction Marketing

This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever;

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Marketing University Outreach Programs

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing;

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Marketing University Outreach Programs

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing;

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The Psychology of Attitudes and Attitude Change

Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept;

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Competentietraining - Competentietraining marketing

Marketing is niet alleen een filosofie, maar ook een uitstekend instrument om organisaties verder te;...

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The Psychology of Attitudes and Attitude Change

Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept;

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The Art of Gaining and Retaining Customers

gain and retain customers. In particular, sales promotion activities are popular to give prospect customers an incentive to buy, whereas the;

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Fault-Tolerant Attitude Control of Spacecraft

Fault-Tolerant Attitude Control of Spacecraft presents the fundamentals of spacecraft fault-tolerant attitude control systems, along;

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Marketing Research

For all the talk of “big data” and “marketing analytics”—it all starts here—you’ve got to know how to get data and what to do with data;

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