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Gender and the language of Advertising

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely;

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The Language of Pictures in Print Media Advertising

Inhaltsangabe: Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures;

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The Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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The Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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Advertising as Multilingual Communication

, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational;

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Advertising as Multilingual Communication

, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large;

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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University;

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Close Reading the Media

Teach middle school students to become savvy consumers of the TV, print, and online media bombarding them every day. In this timely book;

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Close Reading the Media

Teach middle school students to become savvy consumers of the TV, print, and online media bombarding them every day. In this timely book;

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Marketing Identities Through Language

an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to;

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Advertising in the News

The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability;

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Visual Persuasion

most respected authorities on visual communication. --James Lull The pictures in TV commercials, magazine ads, and other forms;

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Manual of Romance Languages in the Media

This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic;

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The Media

Film, invented in the early 1900s, brought moving pictures to the big screen. Television, born in the 1950s, brought these moving pictures;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the;

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Communication Tomorrow

new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media;

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Dynamics of Mass Communication

the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how;

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Street-Smart Advertising

designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online;

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Modeling the Meanings of Pictures

John Kulvicki offers an account of the many ways in which pictures can be meaningful which is inspired by the philosophy of language;

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The Advertising Handbook

advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and;

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The Advertising Handbook

communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other;

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Print and Broadcast Journalism

perspectives on the tasks and roles of print and broadcast news media in the United States. The author sets out critical analyses of several hotly;

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Mass Media Writing

world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex;

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Mass Media Writing

world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advertising, Promotion, and New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media;

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