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Recover the passion from childhood and integrate it with your purpose with this book. Using the powerful exercises from the program you can;
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careers as a brand by itself. Todays personal branding concept revolves around packaging yourself suitably to meet and exceed the expectations;
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, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you;
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describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world;
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successful brands and shows how you can apply the techniques of their success to your own personal branding. I hadn't thought so deeply about how to;
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on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to;
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Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important;
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This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly;
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. Building and engaging likeminded people with the brand.' In response, Social Media Branding for Small Businesses provides the thinking, evidence;
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being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;
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From defining the idea of personal branding to getting one's brand out there and keeping it alive, this guide helps readers define their;
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, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand and why it;
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context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland;
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This book takes an in-depth approach on branding. It delves into such areas as understanding the personal brand, steps to creating one, as;
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branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision;
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used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a;
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. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;
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. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;
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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion;
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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion;
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of Branding in Commerce and Marketing is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for;
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ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector;
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It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;
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It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;
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devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that;
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across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;
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