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The Hidden Psychology of Social Networks How Brands Create Authentic Engagement by Understanding What Motivates Us

create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought;

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Brand Psychology

a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the;

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Customer Engagement

consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other;

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Customer Engagement

consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other;

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Online brand communities

Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;

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Experiential Marketing

reset marketing mixes as experience-driven portfolios * The anatomy of a brand experience * The psychology of engagement and experience design;

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Engage Your Brand

from real companies who get it . Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a;

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The Human Network

political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power;

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Strategically Networked Organization Lev

, social networks convey cultural meanings; and third, how social networks depict social processes that continually illustrate what the;

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How Brands Become Icons

serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last;

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The Business of Belonging

concepts-including how community drives measurable business value and what the appropriate metrics are-to high-level community design and practical;

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Human Brand

of warmth (what intentions others have toward us) and competence (how capable they are of carrying out those intentions) to the way we perceive;

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The Psychology of Gardening

restoration, and what motivates someone to become a professional gardener. With gardening being an ever popular pastime, The Psychology;

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The Psychology of Gardening

restoration, and what motivates someone to become a professional gardener. With gardening being an ever popular pastime, The Psychology;

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Psychology: From Inquiry To Understanding. Scott O. Lilienfeld ... [Et Al.]

students how to test their assumptions, Lilienfeld motivates students to use scientific thinking skills to better understand the complex world;

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Psychology

inquiry to understanding by continuously modeling the application of six key principles of scientific thinking. Psychology: From Inquiry to;

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Psychology

inquiry to understanding by continuously modeling the application of six key principles of scientific thinking. Psychology: From Inquiry to;

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Teach Yourself Understand Psychology

A FASCINATING INSIGHT INTO WHAT MAKES US TICK The bestselling Understand Psychology explains basic psychological processes and how they;

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The Invisible Grail

not all brands achieve this goal. And perhaps the ones that most want to be loved are the ones that fall short of finding affection. What are;

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Brand Advocates

Praise for Brand Advocates Ignite your Advocates! Fuggetta shows you how. SCOTT MONTY, Head of Social Media, Ford Creating and;

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Psychology

. Psychology: From Inquiry to Understanding teaches students how to test their assumptions, and motivates them to use scientific thinking skills to;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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Customer Engagement Officer (CEO)

has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great;

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International Law's Invisible Frames

What is international law, and how does it work? This book argues that our answers to these fundamental questions are shaped by a variety;

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Applications of Social Psychology

This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational;

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Applications of Social Psychology

This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational;

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